Goalsetter Hoops are American Made

Although Goalsetter Systems are sold all over the world, its basketball goals and products are 100% American made in Iowa.

Conceived in Springfield, Massachusetts, in 1892, “basket ball” was derived from James Naismith, a Canadian YMCA instructor, seeking a wintertime activity for a group of young men to play inside. Originally played with peach baskets as the original goals, the game quickly caught on and soon Naismith’s YMCA protégés carried copies of his 13 rules spreading the movement.

Basketball flourished in Midwestern rural communities where schools were small and fielding a football team was out of the question.


In 1991, two basketball coaches in Pella, Iowa, dreamed of the many the benefits of height-adjustable, regulation-size basketball hoops. Their vision became a reality when they collaborated with Dale Brand, co-owner of Co-Line Welding, Inc., a metal fabrication company based in Iowa.

After 12 prototypes built in a shop in Pella, Iowa, Dale helped create the No. 13 hoop, which would later become the MVP Signature Series hoop. Since then, every Goalsetter hoop has been produced at the Co-Line factory in rural Sully, Iowa.

Co-Line completes every stage of the assembly process from the cutting, fabricating, and painting of the steel to carefully aligning and pressing the glass backboard into place to welding each fixture.

When you purchase a Goalsetter hoop, all of the people answering your customer service questions, designing our systems, working on the shop floor, and the shop personnel who cut, weld, and assemble each basketball system are in the heartland of America. This integrated relationship enables Goalsetter systems to constantly update and improve its products to meet the needs of the consumer.

Watch this video to learn more about the manufacturing process to create Goalsetter basketball goals.

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